Einstoffen - A bit outside of the norm
Since 2008 Einstoffen creates clothes and accessories for cosmopolitan people who value style with a twist of irony. Inspired by movies, music, art, and nature, Einstoffen combines all these elements through different materials.
Not only the iconic wooden sunglasses, but also frames and the “Shirt of Heroes” collections, Einstoffen is a cosmopolitan and innovative brand with an eye to quality.
We met Phil Rieder one of the founders of Einstoffen to discover more about their projects!
H. “A bit outside of the norm” is your credo. What is the norm for Einstoffen?
When we started out, none of us came from the industries of either fashion or optics. It was learning by doing that required a whole lot of passion and hard work. We started outside the realm of the established norms and practices and personally, I think it helped us to keep a fresh (if sometimes naive) view and an outside the box-state of mind even though we had to learn some lessons the hard way.
H. Where does Einstoffen turn for inspiration?
If you let it happen, life itself is an endless source of inspiration. Of course nature's beauty and effortless perfection features heavy in our collection, so we try to leave our principal materials wood and stone as untouched as possible. However, we also love movies from which we take the inspiration for our "shirts for heroes". Further inspiration comes from the music blasting constantly through our offices, art, traveling, friendships... it's actually sometimes harder to block inspiration than to find it.
H. Tell us about the most iconic item of your collection.
Right now, I'm particularly in love with our new shape, the "Polarforscher". It combines oakwood, black patinated iron, Mazzuchelli acetate, and flat CR39-lenses in a simple, stylish Retro-shape. Inspired by old whisky barrels, two slender metal hoops frame the beautifully hand-polished wooden shape. The hoops constitute the outer frame and bridge of the model and enhance its stability. They also set a perfect optical contrast to the beautifully textured oakwood tones and the rose-colored lenses. If you take a closer look, the metal is delicately engraved with a pattern of “Edelweiss”-flowers, a treasure of the Alps and a subtle hint at our Swiss heritage.
H. How important is too choose the right pair of glasses and what are the tricks?
When it comes to wood or stone, the shape itself is key. As we cannot adjust the front, only the temples, the shape of the front has to fit the nose and face contours perfectly otherwise you won't really get happy with your look. That's why we offer a multitude of very different shapes from oversized to tiny. Personally, I think that there is nothing wrong if the model is a tad too big, particularly when it comes to sunglasses, but the model should ideally match your face, complexion and reflect your personality.
H. Materials, quality and design. What else makes a perfect pair of glasses?
In my eyes, much like the perfect pair of glasses, this is a matter of personal taste. As long as the design is original and the workmanship and material fulfills a high quality standard, all kinds of combinations of shapes, forms and materials can amount to pieces of art.
H. Who would you like see wearing your glasses?
I wanted to say Jim Morrison or Kurt Cobain. Sadly, that's impossible if we don't want to resort to rather questionable practices. Zack de la Rocha, Mark Lanegan or Dave Grohl would be very flattering testimonies as well!
H. The corner (bar or restaurant) of your city you like most, your favorite holiday destination, the book that everyone must read
Einstoffen Cities: Mauerpark in Berlin, Drei Weihern in St. Gallen
Holiday destination: Southwest Java
Book: everything by Chuck Palahniuk