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SO▲YA presents the 2017 collection

SO▲YA presents the 2017 collection

After the success at Mido, in February 2016, SO▲YA VERTICAL CONNECTION, Italian eyewear brand that was born from the creative inspiration of Matteo Pontello, presents at Mido 2017 the second collection called "Color Drops".

Cipriana, Féline, Voo and Michael are the representative models. Innovation and continuity are visible in the light steel structures, in the clear shapes, in the iconic temple marked by a triangle-shaped and geometric silhouette, in the presence of marbled colors and in the dropping effect.
Contamination of art and design that finds inspiration in the paintings of Paul Jackson Pollock, in the memories of a trip to Berlin, in the Icelandic landscapes, but also in the friends who are part of everyday life.

Michael

Michael

The models in the collection are available in timeless colors, havana, black, light havana and marbled colors. The marble effect allows to create light/dark contrasts, as well as to emphasize the preciousness and the refinement of models.

The SO▲YA glasses are designed and produced entirely in Italy and they are sold in selected optical stores and boutiques worldwide.

SO▲YA vertical connection is a new Italian eyewear brand born from the desire of Matteo Pontello, young Italian designer, to create an independent project. The SO▲YA logo is a play on words, it means “so it is'', that is the feeling that accompanies the work of the creative team: in front of important decisions to make, listening to your creative intuition guides your soul’s journey. "So it is '' is the feeling that is created when you are on the right track.

All pictures are courtesy of SO▲YA.
Read the Hugues interview to SO▲YA founder!
Check out the new collections on www.so-ya.it, Facebook and Instagram

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Nick, Zurich

Nick, Zurich

Peaches, Tokyo

Peaches, Tokyo