Steady – The ordinary spectacles
If your style changes to match times, and you are looking for “ordinary” spectacles with simple forms and clear design, then Steady Eyewear is what you are looking for. Though these spectacles, thanks to their simplicity, are much more than ordinary spectacles. Masatsugo Kaneko explains Steady’s philosophy and his passion for eyewear made in Japan, in a unique interview to the Hugues after we have met at Mido 2017.
H. Where does your story start from? Who is behind this interesting project?
I started my career at an eyewear manufacturer in Sabae, Fukui; the city famous as one of the world's major eyewear production centers. After I moved to Tokyo, I was responsible for the end to end process of eyewear brands for ten years, then started my original brand STEADY.
H. STEADY – what is the philosophy of your brand?
Concept for STEADY is "The Ordinary Spectacle" our ethos is simple forms and clean design.
H. Mr Kaneko, where do you find inspiration for STEADY?
It is a marriage of Craftsmanship, design, and what glasses wearers desire in the moment. If three elements not in balance, then the result will not find the market. 10% of my job is creation of the design on paper, and the rest is the thought process before a design can be started.
H. How important is too choose the right pair of glasses and what are the tricks?
Choosing the right frame for the right occasion is equally as important as choosing the right outfit. Frame with a classic quality will be easier to match to many situations and styles. I am very mindful of this when designing. I hope my frames can be worn everyday.
H. Materials, quality and design. What else makes a perfect pair of glasses?
Total balance with your outfit and other accessories is important when I design the frame.
H. Who would you like see wearing your glasses?
I would like to see the people wearing STEADY not when they dressed up but as part of a simpler fashion scene.
H. Any interesting projects for STEADY?
"Clean Classical" will be the next image for my design.
H. The corner (bar or restaurant) of your city you like most, your favorite holiday destination
I love the places around my office in Setagaya, Tokyo. In my free time, I like to escape Tokyo and head to the mountain for some trekking or fly fishing.