Booth & Bruce – Funky & Urban Frames Made in Britain
Booth & Bruce eyewear was born in the 1990's out of a desire to see an English brand deliver funky, fashionable frames to the more forward thinking eyewear connoisseur.
Since those initial collections, Booth & Bruce eyewear has grown into the globally recognised brand we know and love today, while keeping its roots firmly grounded in the ethos, and ideals that were there from the start. Today, by the constant evolution of our designs, Booth & Bruce continues to provide modern, stylish, and ultimately funky frames, to the modern, stylish and funky wearer!
Check out their social media campaign: #BandBselfie !
We met Peter Sunderland, Chief Designer and Co Director for a coffee at Copenhagen specs!
H. Funky & Fashionable, what else is Booth & Bruce?
Booth & Bruce encapsulates the “Britishness” in the modern world, we are eclectic, we are dynamic, we are diverse, and all accepting. There is no discrimination on the part of Booth & Bruce, whoever wears our styles can do so with confidence that they will shine!
H. What inspires your collections?
Inspiration can come from anywhere, and at any time, I carry with me at all times a sketchbook, and pen, in case inspiration comes through. My background and experience as an optometrist helps channelling the inspiration to the right direction for every eyewear peace.
For the optical collections, often the design of a frame starts with a concept for a detail, and the frame develops around that, however with SUN by Booth & Bruce, each model is initially named after a personality type, and the design flows from that. For example this season SS17, we are launching Prima Donna, Millenial, Boho, with the band, Heiress, and Blogger. Each of these designs has been developed around the personality and image attached to the name.
H. What would be next trend to hit in eyewear?
We believe that the trend towards mixed materials, textures, and hues will continue. Along with the emergence of finer styles and over sized proportions, its all about the detail, and feel.
H. What else makes a perfect pair of glasses?
The perfect pair of glasses it a totally individual concept. We have in our collection, frames that could be called conservative, sat along side frames with Mirror effect sides, and brow bars. What is perfect to one wearer, may be classed as boring or OTT to the next.
H. Who would you like see wearing your glasses?
We love to see people wearing our glasses. In fact we have a social media campaign devoted to it. #BandBselfie is a fantastic way for us to see our marvellous creations being worn by fabulous people in every day life. We have a real connection with our end wearers, and this brings us so much satisfaction. Real people wearing fabulous face furniture is what we are all about!
H. What comes next for Booth & Bruce?
Booth & Bruce will continue to create fabulous eyewear. We launched SUN by Booth & Bruce in 2016, to huge success, and are following this up with our SS17 collection released at 100% optical in Feb 2017.
H. The corner (bar or restaurant) of your city you like most and your favourite holiday destination.
Put me in a Mediterranean harbour, with a large gin and tonic, a bowl of fresh olives, and a stream of people to watch - I'M HAPPY!
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