SALT. Optics : The Sea, The Air, The Land and their Timeless Connection
Born on the coast of California in 2006, SALT. combines the best of custom materials and Japanese Craftsmanship to create the finest in premium eyewear. The brand draws its inspiration from Nature’s effortless beauty, appearing simple on the surface yet consisting of a complex process perfected over time. The Sea, The Air, The Land and their Timeless connection. Their. All of nature’s beautiful shapes, details and colours. And like the inspiration itself and its unique moment in time, each piece of SALT. eyewear has its own fingerprint, finished by the hands of third generation Japanese artisans. SALT.s design language is timeless, remaining relevant as near term trends come and go. SALT. is a brand for anyone who appreciates simple things made well.
We met with David Rose – Head of Design at SALT. Optics to discover more about their story, style and plans for the future!
H. David, tell us more about your story!
My story starts back in 1998 working in a warehouse picking, packing and adjusting frames. I had no optical experience other than I loved eyewear. SALT.'s story really starts back in 2006 when a unique blend of people came together that layered in qualities such as loyalty, a hard-working ethic, respectfulness and varying perspective on eye wear. We wanted to create atmosphere for deeper connection with customers and consumers.
H. How would you define SALT’s style?
We believe SALT. has a laid-back sensibility. We look for quality with long lasting style and function, useful technology and longevity. We're a mix of vintage and modern with a little bit of Americana eased into it.
H. Inspiration for SALT. comes from?
Well, SALT. is an acronym for SEA, AIR, LAND & TIMELESS so we take a lot of inspiration from being outdoors at the beach, mountains or desert. For us, the purest form of design comes from shapes and colours nature provides us. Now, it's not as literal as going out in nature and finding shapes, round, square, etc… But there are certain things such as how colours play off each other and blend and separate and coexist that I bring back to design choices.
H. How should our “Hugues” choose their frames?
No matter which style or shape you go with, the most important thing when picking out a pair of frames is bridge fit. The thing with bridge fit is that a millimeter can make a huge difference. If the bridge is too small, your frames will sit too high and be uncomfortable. If it’s too wide, your frames will sit too low and slide down your face. And temple length is really important too so that you frame fits more securely to your face. It is the bridge to give you the comfort and the temples help to hold the frame in place. So, for me, I always start with bridge fit and temple length and then work out from there.
H. Materials, quality and design. What else makes a perfect pair of glasses?
We utilize polarization. Every pair of SALT. sunglasses is 100% polarized. I think we're the only brand in our category to say that, which is a strong statement.
H. A success story, that of SALT. – what next?
For SALT., it will continue to be a mix of tailored, yet casual silhouettes and updated classics. Softer, thinner profiles inspired by the 70's & 80's and the use of functional and modern materials like Japanese titanium and beta-titanium.
I am also very excited of our new cool collaboration with North Sails later this year that I'm really excited about.
H. The corner (bar or restaurant) of your city you like most, your favourite holiday destination
I'd have to say Ikko Japanese restaurant in Costa Mesa, I really love sushi!!!
And my favourite holiday destination, it would have to be white water rafting on the rogue river or surfing just about anywhere.