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Sami personality Maj-Doris Rimpi is the new face of EoE:s rimless collection

Sami personality Maj-Doris Rimpi is the new face of EoE:s rimless collection

EoE takes inspiration from both the culture and people of Swedish Lapland.

Maj-Doris Rimpi is a reindeer herder, actress, artist, globetrotter, freelancer, snowmobile driver, mother and pensioner born in 1943.

"I always try to support local companies in everything I buy, sustainability is very important to me. In the Sami culture we have a mythology that says that everything has a soul, even the smallest plants, when we were kids we learned not to step on the mires. The earth must last, it’s the heritage to our children", she says.

The collection consists of rimless frames in recyclable steel, hand made in Japan. 
The collection is available in selected stores and on EoE Glasses website.

For more information, visit www.eoe-glasses.com

ic! Berlin, screwless eyewear

ic! Berlin, screwless eyewear

SOL SOL ITO, an exclusive urban style

SOL SOL ITO, an exclusive urban style